Unit Sales of Print Books by Channel

Feb 1, 2015 Jan. 31, 2016 % Chge Week % Chge YTD
Total 10,787 11,572 7% 7%
Mass Merch./Other 1,691 1,620 -4 -3
Retail & Club 9,097 9,952 9 9

Unit Sales of Print Books by Category

Feb 1, 2015 Jan. 31, 2016 % Chge Week % Chge YTD
Adult Nonfiction 4,676 5,221 12% 10%
Adult Fiction 2,398 2,408 0.4 1
Juvenile Nonfiction 753 841 12 15
Juvenile Fiction 2,475 2,653 7 6

Unit Sales of Print Books by Format

Feb 1, 2015 Jan. 31, 2016 % Chge Week % Chge YTD
Hardcover 2,568 2,810 9% 10%
Trade Paperback 6,218 6,698 8 6
Mass Market Paperback 1,184 1,179 -0.4 -1
Board Books 417 511 22 20
Audio 71 62 -13 -13

Unit sales of print books increased 7% in the week ended Jan. 31, 2016, compared to the similar week last year, at outlets that report to Nielsen BookScan. Both the adult nonfiction and juvenile nonfiction categories posted 12% gains. The increase in adult nonfiction came despite the absence of strong debuts, although a number of titles showed solid week-over-week gains. The biggest mover was Swear Word: Adult Coloring Book, which sold more than 14,000 copies, up 91% over the prior week, bumping the book to fourth place on the adult nonfiction list. Marie Kondo once again had two high-ranking books: The Life-Changing Magic of Tidying Up sold more than 28,000 copies, and Spark Joy sold about 18,000 copies, putting those titles in the first and third spots on the adult nonfiction list. The juvenile nonfiction category also had no big debuts, and the year-over-year sales growth in the segment was led by a 14% increase across the 100 top-selling titles. Another new Harry Potter book, Harry Potter Magical Creatures Coloring Book, debuted at #1 in juvenile fiction, selling more than 23,000 copies and helping to lead to a 7% increase in unit sales in the week. A second new title also did well: Casa Kiera’s The Siren sold more than 11,000 copies and landed in sixth place on the juvenile fiction list. Adult fiction posted a small gain in the week; NYPD Red 4 by James Patterson and Marshall Karp sold just under 30,000 copies in its first week, the most in the category.

Source: Nielsen BookScan and Publishers Weekly. Nielsen BookScan’s U.S. Consumer Market Panel covers approximately 80% of the print book market and continues to grow.